Thrilled to announce the return of our award-winning commercial for OnStar, now revamped with a new track and updated graphics!
But wait, there's more – Chevy wanted in on the action, so we shot additional footage and crafted a new cut featuring the Chevy Traverse. Enjoy the ride!
Excited to share our second commercial for Pure Michigan - this time for a Winter spot.
With numerous winter festivals, ski resorts and more than 6500 miles of groomed snowmobile trails, it's easy to warm up to winter. Keep it Fresh all winter long at michigan.org/winter.
We’re pleased to share our Fall spot for Pure Michigan. Stay tuned for a Winter spot, coming later this year.
Immerse yourself in a crescendo of colors and experience the fresh flavor of the season this fall in Pure Michigan. Your trip begins at michigan.org.
Congratulations to our friends at Woodward Original for taking home a few awards at the 2023 D Show, including some silver in the Detroit Love category with the spot we directed for 313 Venture.
Watch the video below:
We are honored to share our director's cut for General Motors' appreciation video dedicated to the first responders. This project, produced by Local Boy for the agency MRM, is a tribute to the courage, dedication, and selflessness of the brave men and women who keep our communities safe, whether they're on duty or at home.
Geoff George, who won an Emerging Cinematographer Award for his work on our short film MY BLOOD, sits down with Neer Notes to reminisce about the filming of it.
Read at: https://www.neernotes.com/notes/geoff-george-myblood
Here are three commercial we directed in August and September.
We look froward to soon share our director’s cut for GM First Responder Appreciation.
GM First Responder Appreciation
Our spot Not Santa for OnStar won some silver last night at the D Show.
Ad agency: Campbell Ewald
Production company: Woodward Original
Our new music video for Carpenter Brut is out on YouTube!
The Widow Make is taken from the mysterious French synthwave artist’s upcoming new album, Leather Terror, which is scheduled to be released in April this year. The new single features guest vocals from Alex Westaway of GUNSHIP. The video stars Dylan Sprouse as Bret Halford aka Leather Teeth.
Speaking about the new single, Carpenter Brut says, “while talking with a musician friend of mine, he said, ‘this song, it makes you want big guitars like Rammstein‘. Inwardly, I ruled out the guitar option, but for the vocals, his idea worked for me and I thought it would be cool to have a big industrial voice on this track, like Till Lindemann for example, but in the end I asked Alex Westaway (from GUNSHP) to sing on it. It’s nothing like Lindemann vocally, but I love Alex’s androgynous register a la Brian Molko and what he did with the song. There was this interesting ambivalence, even paradoxical between the martial side of the music and Alex‘s voice, which is quite pop, which makes this track both industrial and synth pop. As usual with the singers I work with, I gave Alex a word or two, a theme, and then he came up with his own lyrics. I really like this song, because for me it’s Carpenter Brut with a mainstream feel.”
Speaking about the video collaboration Dylan Sprouse says, “I sent Carpenter Brut a comic I made with a note that read ‘As I’ve written the entirety of this comic series with your music on repeat, I felt it only natural to send you this. I owe it to you.’ That was the first time we communicated and I believe we found ourselves to have some shred of creative kinship in our different mediums since then. Over a year of us chatting back and forth about finding an opportunity to collaborate on something together, he hit me with the idea to portray Bret Halford in a video of his with the Deka Brothers as directors. We chatted character, background, content and I was all in immediately. Especially because it gave me the opportunity to take out some aggression with an oversized buck knife and some confetti cannons after a few short days of filming, a lot of running, a lot of stabbing, a lot of spiked studs, platform boots and a sprained ankle during a “bad drug trip” scene. I hope you all get as pumped up watching this as I was filming it. Long Live Bret Halford.”
